How to Create an Aesthetic Color Palette for Your Brand

How to Create an Aesthetic Color Palette for Your Brand: Tips & Tricks

Have you ever stumbled upon a website where the colors seem all mixed up? It can be confusing and a bit disorderly, don't you think? 

That's where an aesthetic color palette comes into play – when your colors blend together harmoniously, everything looks polished and well-arranged. 

So, continue scrolling; the insights ahead will lead you toward choosing an exceptional color scheme that communicates your brand effectively.


Guiding Definitions

Hue is the fancy term for the primary shade – like red, blue, or green. It's what you envision when thinking of a color without contemplating its depth.

A shade is a slightly dimmer variation. Imagine coloring with a crayon and pressing a tad firmer – that intensified color you'd obtain is a shade.

Saturation mirrors color strength. If it's incredibly vivid, the saturation is high. Yet if it's faded or soft, saturation is low.

Tone denotes lightness or darkness. Think of it as adjusting a lightbulb's radiance.


Creating an Aesthetic Color Palette: Tips and Tricks

Crafting a captivating color palette involves a careful blend of art and strategy. Let these practical tips & tricks be your guide, steering you through the color selection journey to amplify your project's visual impact.


Start with a Base Hue:

Choose a main color that resonates with your project's mood and message. This will serve as the foundation from which your entire palette will develop. 

Explore Color Schemes:

Next, experiment with colors that complement your base hue. Make use of a color wheel to discover shades that naturally go well together. 

Keep It Balanced:

For an aesthetic palette, achieving balance is crucial. Blend bright and soft shades to establish visual harmony.

Consider Contrast:

Ensure there's sufficient contrast between your chosen colors.This will make your design elements stand out and enhance overall readability.

Mind Your Audience and Purpose:

Colors evoke emotions, so select those that resonate not only with you but also with your intended message and your niche. 

Limit the Number of Colors:

Steer clear of using too many colors. Aim for 3 main colors to maintain cohesiveness. 

Seek Inspiration:

Look around for inspiration – nature, art, fashion, anything! Exploring various sources can spark unique color combinations that add a captivating touch to your palette.


Additional Tips for the Best Outcome

Beyond the basics of color selection, there are additional strategies that can elevate your palette and enhance its impact. Here are a few more tips to consider when creating a color palette for your brand:

Use the 60-30-10 Rule:

To achieve a balanced and visually pleasing color scheme, follow the 60-30-10 rule. This rule helps you organize colors in a nice way. Use the main color for most of the space, about 60%. Then add a second color for about 30%. Lastly, a third color that add contrast for a smaller part, around 10%. This guideline ensures harmony while allowing for creative variation.

Utilize HEX Codes:

HEX codes are alphanumeric codes that represent specific colors. They provide precise color references and ensure consistency across various design tools and platforms. By using HEX codes, you can accurately reproduce your chosen colors and maintain the intended visual impact, regardless of the medium.


Use Color Palette Generators:

Color palette generators are tools that help you choose colors that look good together. You pick one color, and the tool suggests other colors that match well. It's like having a helper to find the best team of colors for your project. These generators not only save time but also provide inspiration for unique combinations that might not have occurred to you initially.


Color Palette Generator Tools

  • Adobe Color:

This tool allows you to create, explore, and save color palettes. You can start from scratch or use predefined color rules to generate harmonious combinations.

  • Coolors:

Coolors offers a user-friendly interface where you can generate color schemes using various methods, like browsing palettes or generating random ones. It's great for quickly experimenting with different combinations.

  • Canva:

With the palette generator it lets you upload an image, and it extracts tones from the image to create a complementary palette. This can be useful for creating a palette that aligns with the visual elements in your brand materials.



With all these tips, you'll be well-equipped to craft a dynamic and harmonious color palette that resonates with your audience and enhances your design's overall appeal.

If you're interested in color palettes inspiration, keep up with us on social media. @sierracreativestudio

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